Is Food Unwinnable for Startups? by Miguel Azevedo Peres

A recent article at foodtechconnect.com  questions if Food is Unwinnable for Startups.

I believe we are on the verge of a global food revolution. Although some of the most well funded food tech startups are shutting down or reducing operations.

I think some of them just didn't realize how hard, working with food was going to be, and how much time it would take turning a profit.

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In my opinion they're failing for 5 main reasons:

- They are in a hurry, 

- They don't know the market well enough,

- They threw the towel too soon, 

- And they tend to don't listen to the ones that were allready there : farmers, restaurants, retailers.

In this rush for disruption they forget that before them, the traditional food system players have made a lot of mistakes that, some times, could prevent them from failing.  

In this article, Jennifer Goggin points out 3 main challenges that food tech Startups will face:

- Food distribution Logistics,

- Customer acquisition,

- The slow speed needed to change the food system.

As Jennifer Goggin states:

The “move fast and break things” mantra doesn’t work in food."

93 Food and Beverage Start-ups Conquering US grocery shelves by Miguel Azevedo Peres

These are the 93 CPG (Consumer Packaged Goods) Startups to watch according to CB insights. These companies offer "new takes on healthy beverages, snack foods, plant-based cheese, and more".
From flavoured water, to insect protein, and plant based cheese and milk, these companies have raised roughly $1.8B and are conquering the big companies grocery shelf spaces.

These 93 startups have raised roughly $1.8B and are conquering the big companies grocery shelf spaces. (Infographic:  CBS Insights  )

These 93 startups have raised roughly $1.8B and are conquering the big companies grocery shelf spaces. (Infographic: CBS Insights )

"Big CPG players have stepped up their M&A and investment activity in recent years. Anheuser-Busch InBev has been a top acquirer, purchasing 15 private companies since 2011. Water distributor DS Services of America acquired nearly 10 smaller water brands over the same period. In the first seven months of 2016, we’ve seen Campbell Soup launch a $125M venture capital fund, Kellog’slaunch a $100M venture capital fund, Mondelez bid $23B (in a rejected deal) to take over Hershey’s, and Danone’s acquired WhiteWave Foods for $12.5B.  "

Check out the complete, 93 Food and Beverage  Startups Conquering  US grocery shelves, list at CB Insights Blog.